Partnership:

GHOSTBUSTERS and Hi-C

Description:

Sony Pictures and Hi-C partnered to celebrate the theatrical release of GHOSTBUSTERS with a limited edition re-release of Hi-C Ecto Cooler green citrus drinks. For a limited time only, the resurgence of the slime-inspired cult-classic was available in a thermal ink can with cold activated slime and nostalgic juice box.  Product and purchase information, along with a link to the movie's official trailer were included on a dedicated website. Those who couldn't wait to get their hands on the drinks could enter for a chance to win them before they became available for purchase by entering the "Hi-C Ectocooler Social Sweepstakes" on Facebook and Twitter. Fans were also invited to follow the "ghoulishly delicious greenness" on social media.

Partnership Opportunity:
GHOSTBUSTERS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Hi-C /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-15
Companies Involved
Sony Pictures Entertainment
Tuck

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