Sony Pictures and Hi-C partnered to celebrate the theatrical release of GHOSTBUSTERS with a limited edition re-release of Hi-C Ecto Cooler green citrus drinks. For a limited time only, the resurgence of the slime-inspired cult-classic was available in a thermal ink can with cold activated slime and nostalgic juice box.  Product and purchase information, along with a link to the movie's official trailer were included on a dedicated website. Those who couldn't wait to get their hands on the drinks could enter for a chance to win them before they became available for purchase by entering the "Hi-C Ectocooler Social Sweepstakes" on Facebook and Twitter. Fans were also invited to follow the "ghoulishly delicious greenness" on social media.