Partnership:

Gillette Venus and Vera Bradley

Description:

Gillette Venus, a P&G brand, teamed with Vera Bradley for a grooming and fashion collaboration.

The partnership created The Vera Bradley + Venus collection which incorporated Vera Bradley's design into Gillette Venus' products.

The partnership allowed Gillette Veus razors to feature handles decorated with Vera Bradley print. The Vera Bradley designs were also extended to disposable razors and cartridges with the brand's most advanced razor technology.

The entire Vera Bradley + Venus collection included Vera Bradley + Venus Designer Razor Handle + 2 Razor Blade Refills, Vera Bradley + Venus Extra Smooth Swirl Razor Blades - 4CT or 6CT, Vera Bradley + Venus Designer Disposable Razors - 3CT and Vera Bradley + Venus Blushed Bloom Shaving Cream – 6oz.

The collection was available online and retailed at Target.


Partnership Opportunity:
Gillette Venus /Household
Partner/Category:
Vera Bradley /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-01
Companies Involved
Tuck

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