Partnership:

GLEE and Hot Topic

Description:

Fox Broadcasting Company and Hot Topic teamed up to promote the season premiere of GLEE with a mall tour featuring cast members of the new musical dramedy. Cast members signed autographs, held Q&A sessions, and gave fans a sneak peek at the new season of GLEE at 10 malls across the country. Hot Topic also sold t-shirts exclaiming†?m a Glee? and CDs featuring music from the show. $1 from each Glee t-shirt sold was donated to the Hot Topic Foundation which aims to support programs and organizations that specifically focus on encouraging and educating youth in music, creative writing, painting, photography, filmmaking and more. The mall tour ran from August 17 through August 28, 2009.

Partnership Opportunity:
GLEE/Television
Partner/Category:
Hot Topic /Retail
Timing:
September 3rd Quarter 2009
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-22
Companies Involved
Tuck

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