Netflix teamed up with Lyft to promote the second season of GLOW. The partnership consisted of Lyft offering rides in a glammed-up white vintage stretch limo. On June 29th in west side neighborhoods of Los Angeles and June 30th in Las Vegas, select Lyft riders had the opportunity to party in the limo that was decked out in ’80s paraphernalia and props from the show.

While in the LA area, the limo pulled up to Muscle Beach in Venice, where members of the cast posed for pictures, and wrestlers engaged in training sessions and '80's themed exercise classes. Netflix hosted a week-long activation that included a Reebok pop-up with limited-edition 80's styles, a photo booth and tracing cards featuring popular characters from the show.

Nationwide, the code GLOW2 transformed in-app car icons into 80's rides from June 27 - July 1.