Partnership:

GLSEN and John Frieda

Description:

GLSEN, the organization dedicated to creating better learning environments for LGBTQ+ youth, partnered with haircare brand John Frieda on a Pride Month promotion.

John Frieda collaborated with the nonprofit to create a more inclusive learning environment for LGBTQ+ youth by raising awareness throughout the month of June.

The collaboration consisted of John Frieda launching special rainbow-packaged hair products. These products were accompanied by "Tie Up Your Hair, Not Your Identity" branded messaging. This message was promoted via signage and content that could be viewed by Target and Amazon shoppers.

Partnership Opportunity:
GLSEN/Non-Profit Organizations
Partner/Category:
John Frieda /Health & Beauty
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-02
Last Modified on:
2021-06-14
Companies Involved
Tuck

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