GLSEN, the organization dedicated to creating better learning environments for LGBTQ+ youth, partnered with haircare brand John Frieda on a Pride Month promotion.

John Frieda collaborated with the nonprofit to create a more inclusive learning environment for LGBTQ+ youth by raising awareness throughout the month of June.

The collaboration consisted of John Frieda launching special rainbow-packaged hair products. These products were accompanied by "Tie Up Your Hair, Not Your Identity" branded messaging. This message was promoted via signage and content that could be viewed by Target and Amazon shoppers.