Description:
Yoplait partnered with The Hershey Company for a new flavor of Go-Gurt, Cookies 'N Creme.
The two companies collaborated to launch the Cookies 'N' Creme-flavored Go-Gurt with co-branded packaging appearing in-stores.
Partnership Opportunity:
Go-Gurt/CPG
Partner/Category:
The Hershey Company /CPG
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-22
Companies Involved
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