Partnership:

GODZILLA: KING OF THE MONSTERS and HyperX

Description:

Created a global consumer sweepstakes themed to the picture.  Partnered with Microsoft Xbox to create five grand prizes that consisted of picture- themed Xbox consoles, controllers and HyperX headsets.  Sweepstakes were held in 8 countries(US, Canada, Mexico, Russia, UK, France, Germany and Australia).  Additional themed bundles were create to support over 40 in-country radio station promotions.   

Partnership Opportunity:
GODZILLA: KING OF THE MONSTERS/App
Company:
Warner Bros. Pictures
Partner/Category:
HyperX /Gaming & Esports
Timing:
May 2nd Quarter 2019
Target:
Male
Adults 18-24
Adults 25-34
Promotional Elements:
Licensed Product
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Product Giveaways
Radio Spot
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-21
Companies Involved
HyperX
Wendy L
Wendy L Head of Strategic Alliances and Digital Marketing Innovation HyperX
Tuck

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