Description:
Created a global consumer sweepstakes themed to the picture. Partnered with Microsoft Xbox to create five grand prizes that consisted of picture- themed Xbox consoles, controllers and HyperX headsets. Sweepstakes were held in 8 countries(US, Canada, Mexico, Russia, UK,
France, Germany and Australia). Additional themed bundles were create to support over 40 in-country radio station promotions.
Partnership Opportunity:
Company:
Partner/Category:
HyperX /Gaming & Esports
Timing:
May 2nd Quarter 2019
Target:
Male
Adults 18-24
Adults 25-34
Adults 18-24
Adults 25-34
Promotional Elements:
Licensed Product
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Product Giveaways
Radio Spot
Social Media
Radio Spot
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-21
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