Partnership:

GODZILLA: KING OF THE MONSTERS and Johnny Rockets

Description:

Warner Bros. Pictures partnered with Johnny Rockets for a promotion celebrating the theatrical release of GODZILLA: KING OF THE MONSTERS. 

The promotion tied GODZILLA: KING OF THE MONSTERS into a campaign touting the restaurant’s over-the-top avocado menu items.

The menu was a new addition to Johnny Rockets and the partnership with Warner Bros. drew the parallel between the monsters from GODZILLA: KING OF THE MONSTER and the heroic items such as such as an Avocado Bacon Ranch Burger and Chicken Sandwich, each piled high with fresh avocado slices.

Partnership Opportunity:
GODZILLA: KING OF THE MONSTERS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Johnny Rockets /Dining
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-24
Companies Involved
Jessica G
Jessica G Senior Account Executive Rogers & Cowan
Tuck

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