Partnership:

Goodyear and Waze

Description:

Goodyear and Waze teamed up to bring college football analyst Kirk Herbstreit and the Goodyear Blimp to the Waze app this college football season. 

In the Waze app, users can select the Goodyear Blimp icon to guide them to their destinations. Also all 129 Division 1 college football stadiums are marked on the map. 

As part of the partnership, users can choose football analyst Kirk Herbstreit as their navigation voice. 

Partnership Opportunity:
Goodyear/Automotive
Partner/Category:
Waze /App
Timing:
4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
AR / VR
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-10-27
Last Modified on:
2021-10-27
Companies Involved
Tuck

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