Partnership:

Goodyear Blimp and Airbnb

Description:

Goodyear partnered with Airbnb for a promotion surrounding the Goodyear Blimp.

The partnership entailed Airbnb offering one-night stays inside the blimp. The promotion offered three separate stays inside the blimp that also included two tickets to the college football matchup between Michigan and Notre Dame. The date of the matchup was October 26, 2019.

The partnership stationed the blimp in Mogadore, Ohio and converted the blimp into a one-bedroom, one-bath hotel room that could accommodate two guests.

Partnership Opportunity:
Goodyear Blimp/Automotive
Partner/Category:
Airbnb /App
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-21
Companies Involved
Tuck

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