Description:
COLUMBIA PICTURES and ICEE partnered in “Unlock Your Chill!” sweepstakes for the theatrical release of GOOSEBUMPS. To participate, contestants entered on Icee.com. One grand prize winner received a Playstation 4, Sony video camera, and a black GOOSEBUMPS t-shirt. The promotion was featured on the official ICEE Facebook page.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
ICEE /Beverages
Timing:
October 2015
Target:
Adults 18-24
Adults 25-34
Adults
Adults 25-34
Adults
Promotional Elements:
Product Bundle
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2015-10-15
Companies Involved
Sony Pictures Entertainment
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