Partnership:

GOTHAM and Ford

Description:

Ford and Fox teamed up for the second season of the hit show GOTHAM with a series of videos. The engaging content initiative featured actor Cory Michael Smith as he prepared for his role on the hit show. The original narrative content aired, Monday, Feb. 29, 2016, on Fox, during the winter premiere of the series. The narrative played weekly through March 14th in 60-second content pieces during the Monday night broadcasts on Fox. Extended content was available on FOX.com


In the videos, Smith – who plays the split-personality role of Edward Nygma and the future villain known as the Riddler on “Gotham: Wrath of the Villains” –took viewers through the streets of New York City in the new 2016 Ford Explorer as he solved a series of mysterious riddles. He contacted various people involved in the show’s production for help, including key cast members, writers and members of the production team. Along the way, viewers got to see teasers and hear inside information about other GOTHAM villains.

Partnership Opportunity:
GOTHAM/Television
Partner/Category:
Ford /Automotive
Timing:
March 1st Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Other
Media Elements:
Celebrity Appearance / Endorsement
Online
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-08-22
Companies Involved
Tuck

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