Description:
Heineken USA was a sponsor of the 47th ANNUAL GRAMMY AWARDS and advertised the program through print, radio, P.O.P. and online ads. Heineken also supported the "All Access" sweepstakes, which gave consumers the opportunity to go to the GRAMMYS in Los Angeles. Heineken also made a donation to the Grammy Foundation and redirected online consumers to whatsthedownload.com.
Partnership Opportunity:
GRAMMY AWARDS/Television
Partner/Category:
Heineken /Beverages
Timing:
January 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-05
Companies Involved
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