Sony PlayStation partnered with Nissan to promote the launch of GRAN TURISMO. Gamers were given an opportunity to register via the PlayStation 3 console and compete in a virtual lap of a specific racetrack. The best drivers were then invited to compete on a real racetrack and the two ultimate winners were signed up to represent Team Nissan in the 24-hour endurance race in Dubai in January 2009. The promotion ran during 4th quarter 2008.