Partnership:

GRAN TURISMO and Nissan

Description:
Sony PlayStation partnered with Nissan to promote the launch of GRAN TURISMO. Gamers were given an opportunity to register via the PlayStation 3 console and compete in a virtual lap of a specific racetrack. The best drivers were then invited to compete on a real racetrack and the two ultimate winners were signed up to represent Team Nissan in the 24-hour endurance race in Dubai in January 2009. The promotion ran during 4th quarter 2008.
Partnership Opportunity:
GRAN TURISMO/Gaming & Esports
Company:
Playstation
Partner/Category:
Nissan /Health & Beauty
Timing:
October 4th Quarter 2008
Target:
Male
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Playstation
Tuck

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