Partnership:

GREEN LANTERN and Brisk

Description:

Warner Bros. Pictures partnered with Brisk to promote the theatrical release of GREEN LANTERN. To enter, consumers were prompted to go to www.brisk.ca during the Entry Period (May 15th, 2011 to June 11th, 2011) and follow the on-screen instructions to click on the BRISK® BE REAL Contest link. Next, they were asked to enter a valid 10-digit UPC code from any Brisk® product. After filling out the entry form a 25 to 50 word "Oath" had to be uploaded. Internet users would then vote for their favorite "Oath". There was a limit of one entry per person/email address permitted per day. One Grand Prize was available to be won, which consisted of a trip for four to Hollywood California for three nights, which included: round trip airfare (economy class) for the winner and his/her travel companions to Los Angeles, California from the Canadian international gateway airport nearest the winner`s residence; accommodation for four for three nights; a VIP tour of Warner Bros. studios; and $1,000.00 USD spending money for the winner; collectively with an approximate retail prize value of $10,500.00. Secondary retail prizes were also available to be won. Contest entry was open to all legal residents of Canada who are thirteen years of age or older at the time of entry.

Partnership Opportunity:
GREEN LANTERN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Brisk /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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