GSN, The Network for Games and Orbitz partnered to promote GSN''s loyalty rewards program called GSN REWARDS. Under the GSN REWARDS powered by My Sony, GSN viewers had an ability to generate points for My Sony merchandise which included electronics, DVDs, CDs, and GSN branded apparel, show auditions and show-specific products using a combination of points and money. For a limited time, consumers also had a chance to use rewards points for tickets at Orbitz.com. The promotion ended December 31, 2005.