Marvel Entertainment and Doritos got together for the "Choose Your Guardian" promotion and giveaway that celebrated the release of GUARDIANS OF THE GALAXY VOL. 2 in theaters.

Fans could visit a webpage and select one of the five Guardians of the Galaxy to begin their Doritos adventure. After doing so, they could use the code on specially marked Doritos products for a given amount of entries on the website. Each Guardian selected had a number of different prizes for entrants to win.

As more codes were entered per Guardian chosen, more and more valuable prizes were unlocked to win. Some of the grand prizes included trips to Las Vegas, a music festival in Chicago, studio tours, a Ninja Warrior experience, a trip to San Francisco, a Treesort Experience and more.

The partnership also included six exclusive character-focused mini featurettes.