To promote the 2018 EcoSport and to celebrate the theatrical release of GUARDIANS OF THE GALAXY VOL. 2, Ford and Marvel Entertainment collaborated for a multi-tiered partnership inspired by the film.

The program featured a sweepstakes that gave fans of the film a chance to win one of three grand prizes including a brand new 2018 Ford EcoSport, an exclusive home screening of the film or an opportunity to be personally illustrated by a Marvel artist.

In addition to the sweepstakes, the microsite also featured a "Custom Guardian Builder" which allowed fans of the Guardians to build custom characters with a combination of different features and traits fans would find familiar from the films and comics.

Also, the program was supported by video. The "Marvel Quickdraw" demonstrated a Marvel illustrator creating a custom piece of integrated art featuring the Ford EcoSport. Additionally, the "Be the Guardian of Your Galaxy With Ford EcoSport" commercial spotlighted the vehicle's maneuverability and one of the film's iconic characters, Baby Groot.

The partnership was supported on both the Marvel and Ford website and the Ford Ecosport also made an appearance in the film.

• Territory: US

• Media: TV, Digital, and In-Cinema

• Placements: Period & Present-Day Film Integration

• Premiere Sponsorship

• Owned Digital/Social/PR Exposure

• Custom Digital Guardians Character Builder