Partnership:

GUARDIANS OF THE GALAXY VOL. 2 and Wrigley

Description:

Marvel Entertainment and Wrigley partnered to promote the release of GUARDIANS OF THE GALAXY VOL. 2. The partnership incorporated digital and print ads, co-branded packages and in-store displays. The campaign had a tie in with the Mars/Wrigley Summer 2017 Movie Promotion. Fans who purchased M&M’S products could upload a photo of their qualified purchase to the sweepstakes’ website for the chance to win a ticket to see GUARDIANS OF THE GALAXY VOL. 2.

The promotion also included an exclusive digital comic and limited-edition art pieces, as well as six exclusive "Meet the Ravagers" mini featurettes.
Partnership Opportunity:
GUARDIANS OF THE GALAXY VOL. 2/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Wrigley /CPG
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Print Advertising
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-02
Companies Involved
Marvel Entertainment
Tuck

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