In anticipation of Marvel Studios’ GUARDIANS OF THE GALAXY VOL. 3 in theaters May 5, several popular General Mills’ products had undergone an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit donned new outfits – inspired by the Guardians team suits – on six highly collectible cereal boxes, while fan could also get their hands on special versions of cereal bars and Groot-Gurt – a Guardians-inspired takeover of Go-Gurt.

Consumers could search the cosmos – or select retailers nationwide – to collect all available products:

• Cereal: For a limited time, General Mills mascots will take a cue from the film with matching GUARDIANS OF THE GALAXY VOL. 3 attire for the occasion. Fans can get their hands on the cereal boxes, with exclusive designs of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, REESE’S PUFFS, Trix and Cookie Crisp.
  • In addition, be on the lookout for Marvel Studios’ GUARDIANS OF THE GALAXY VOL. 3 General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a GUARDIANS OF THE GALAXY VOL. 3 six-pin set. The Walmart-exclusive kits could be purchased for $59.98 starting May 3, only on Walmart.com.
• Groot-Gurt: Everyone’s favorite tree-like alien, Groot, is got his own specially themed snack. Find Groot-Gurt in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavors.
• Cereal bars: Snack time has never been more epic with the release of GUARDIANS OF THE GALAXY VOL. 3 themed cereal bars. Flavors with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms.

This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021. For more information, follow @generalmills on Instagram and Facebook and visit cerealsociety.com.