Description:
Gucci partnered with Tennis Clash on an in-game promotion featuring the iconic fashion brand.
The partnership consisted of Gucci providing in-game outfits for the players in Tennis Clash.
In addition to designing exclusive outfits for the characters in the game, the partnership allowed Tennis Clash players to visit the Gucci website and buy the same custom outfits to wear in the real-world.
Partnership Opportunity:
Gucci/Fashion
Partner/Category:
Tennis Clash /Gaming & Esports
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-08-13
Companies Involved
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