Partnership:

Guess and J. Balvin

Description:

Guess partnered with J. Balvin to create a capsule collection inspired by his new album.

Guess X J. Balvin Colores collection incorporated red, yellow, green, blue, and purple tones, weaving in J. Balvin's latest album into the capsule. The collection included over 100 pieces for Men, Women, and children ranging from Shirts, Pants, jackets, joggers, bodysuits, and accessories.

Fans were able to purchase the collection on Guess.com. 

Partnership Opportunity:
Guess/Fashion
Partner/Category:
J. Balvin /Music
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Licensed Product
Premiums / Giveaways
Other
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-04-03
Companies Involved
Tuck

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