Partnership:

GUITAR HERO: WORLD TOUR and AT&T

Description:

Activision and AT&T teamed up to promote GUITAR HERO: WORLD TOUR with a sweepstakes and two giveaways. Contestants can enter the sweepstakes online at http://gamingsweepstakes.att.com/. Contestants can enter a maximum of once per day during the promotion period. One Grand Prize winner was randomly selected and received a $1,000 gift card redeemable at participating Guitar Center retail store locations in the U.S. or online at www.GuitarCenter.com and of one of each of the following items: Laguna Electric Guitar (LE122 Black), Laguna Bass (LB224), OCDP (Orange County Drum and Percussion), set of Cymbals (with hardware), Raven RG100H (100 watt head amplifier), Raven RG412 (4X12 speaker cabinets), Acoustic B200H (200 watt head amplifier) and Acoustic B410 (4X10 cab). The sweepstakes began September 15, 2008 and ended March 31, 2009. In addition to the sweepstakes, AT&T also participated in two giveaways. Consumers who purchased new AT&T High Speed Internet or qualifying new U-verse TV plans received the GUITAR HERO: WORLD TOUR Complete Guitar Game, which includes the GUITAR HERO: WORLD TOUR console game and a new guitar controller. AT&T's Wireless customers who purchased GUITAR HERO: WORLD TOUR Mobile were able to download one of four exclusive game songs starting in December 2008 by accessing the AT&T Media Mall from the main menu of their wireless device and clicking on Shop Games, visiting www.att.com/guitarhero, or texting HERO to 7189. Promotional elements include AT&T branding in three of the game's concert venues. Players get to rock out in the game's version of San Francisco's AT&T Park and also see AT&T billboards in the Pan Tang Bay and Times Square in-game venues.

Partnership Opportunity:
GUITAR HERO: WORLD TOUR/Television
Company:
Activision
Partner/Category:
AT&T /Television
Timing:
November 4th Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Activision
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.