Partnership:

HAIRSPRAY and Carnival Cruise Lines

Description:
Carnival and New Line Cinema's, HAIRSPRAY, partnered together and brought exclusive movie trailers and behind-the-scenes footage on carnival.com/hairspray. Costumers who booked their Carnival cruise through July was entered to win a trip to New York City to see Hairspray on Broadway.
Partnership Opportunity:
HAIRSPRAY/Theatrical
Company:
New Line Cinema
Partner/Category:
Carnival Cruise Lines /Travel
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-07-02
Companies Involved
New Line Cinema
Tuck

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