CVS Pharmacy, Hallmark, & the American Cancer Society  teamed up to create a unique collection for people who want to show their support for a loved one in treatment but don’t know exactly how.

Cancer is a tough battle and it's important that spirits are kept up and stay positive. These cards allowed for loved ones to know how givers felt about them and brought light into their world.

Supporting the Fight Against Cancer

CVS Health pledged to raise a minimum of $10 million for the American Cancer Society over three years to fund breakthrough research with a focus on reducing smoking and tobacco use.

The second annual campaign kicked off with in-store fundraising from August 4–24, 2019, giving CVS Pharmacy customers the opportunity to donate at the registers of 8,000 locations nationwide.

In addition to in-store fundraising, CVS Health and American Cancer Society worked together to identify opportunities along a patient’s cancer journey to increase access to health products and services along the way. CVS Health is also the official pharmacy retailer of American Cancer Society.

In 2019, CVS Pharmacy customers could support the American Cancer Society by purchasing a Hallmark greeting card. For every Hallmark card purchased from August 4–24, $1 went to the American Cancer Society, up to $50,000. Shoppers also found an exclusive line of cards that Hallmark developed with the American Cancer Society to help people connect when they may not have the words.

A Long-Standing Partnership

The CVS Health Foundation and American Cancer Society partnered in 2016 to deliver more than $3.5 million in grants to 125 institutions of higher learning to help accelerate and expand the number of 100 percent smoke- and tobacco-free college and university campuses throughout the United States. The grants helped institutions take a comprehensive approach to implement tobacco-free campus policies, including cessation, education and support services for students.

The partnership created the Tobacco-Free Generation Campus Initiative, part of Be The First, CVS Health’s five-year, $50 million initiative that supports education, advocacy, tobacco control and healthy behavior programming.