Partnership:

HALO 4 and Mountain Dew

Description:
Microsoft Xbox partnered with both Mountain Dew and Doritos for the gaming release of HALO 4. Mountain Dew and Doritos held an online contest and to enter, contestants had to enter codes online at www.DewXP.com or www.DoritosXP.com. The codes were found on bottle caps of select Mountain Dew products and on specially marked Doritos products. Each entry code was worth 1 point and contestants could redeem those points as sweepstakes entries. Throughout the promotion period, drawings were held and prizes were given away. Prizes included HALO 4 Limited Edition Game Consoles, HALO 4 Limited Edition Games, HALO Limited Edition Wireless Controllers, 12-month Xbox LIVE Membership, HALO 4 Branded Hoodies, Xbox LIVE Avatar T-shirts and more. The promotion ran from October 15, 2012 through January 31, 2012. HALO 4 released in stores November 6, 2012. http://www.dewxp.com/?or=doritosxp#/Main/Redeem
Partnership Opportunity:
HALO 4/Gaming & Esports
Partner/Category:
Mountain Dew /Beverages
Timing:
November 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Microsoft Xbox
Tuck

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