Description:
Disney+ partnered with Coca-Cola on a promotion celebrating the streaming debut of the Broadway sensation HAMILTON.
The partnership consisted of a "Dinner and a Musical" promotion that benefitted the World Central Kitchen that helps families in need across the globe. The initiative was launched with a co-branded video starring Hamilton creator Lin-Manuel Miranda and World Central Kitchen founder, Chef José Andrés.
The initiative was unveiled ahead of the July 3 global premiere of Hamilton on Disney+.
Coca-Cola donated one million dollars to World Central Kitchen.
Partnership Opportunity:
Hamilton/Streaming
Partner/Category:
Coca-Cola /Beverages
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Other
Influencers / Brand Ambassadors
Online
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-08-05
Companies Involved
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