Partnership:

HANCOCK and Best Buy

Description:
Sony Pictures Entertainment and Best Buy teamed up to promote the theatrical release of HANCOCK through a contest. Contestants entered their contact infor at BestBuy.com. Twemty-Five grand prize winners received a trip for two to the Los Angeles premier of HANCOCK, tickets to the after-party, a private Best Buy hosted party with the cast of Hancock and $500 in spending money. The contest ended June 7, 2008.
Partnership Opportunity:
HANCOCK/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Best Buy /Retail
Timing:
July 3rd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-23
Companies Involved
Sony Pictures Entertainment
Tuck

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