Partnership:

HANNAH MONTANA and Dannon

Description:
Hollywood Records and Danimals teamed up to promote HANNAH MONTANA / MILEY CYRUS with Danimals Meet Miley Cyrus Contest. To participate consumers purchased a Danimals six pack of yogurt and peeled back the cardboard packaging. On the back side of the cardboard packaging it told participants if they were an instant winner. Once grand prize winner received a trip for six to Los Angeles for four days and three nights. Winners also received a meet and greet session with Miley Cyrus and the opportunity to record a song with singing and coaching tips from Miley, an autographed guitar, $3,000 spending money and a $10,000 scholarship. 2,500 first prize winners receive a Hannah Montana 2 / Meet Miley Cyrus DVD. The contest ended August 30, 2008.
Partnership Opportunity:
HANNAH MONTANA/Television
Company:
Disney Channel
Partner/Category:
Dannon /CPG
Timing:
August 3rd Quarter 2008
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-17
Companies Involved
Disney Channel
Tuck

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