Partnership:

HANNAH MONTANA and JCPenney

Description:
The Disney Channel and J.C. Penny teamed up to promote the television show HANNAH MONTANA with the Backstage Magic Sweepstakes. To enter the sweepstakes contestants visited www.backstagemagicsweepstakes.com and submitted their contact information. One grand prize winner received an Adventure by Disney which included a family vacation to Hollywood and the Disneyland resort. Ten first place winners received HANNAH MONTANA room makeovers. The sweepstakes ended August 23, 2008.
Partnership Opportunity:
HANNAH MONTANA/Television
Company:
Disney Channel
Partner/Category:
JCPenney /Retail
Timing:
August 3rd Quarter 2008
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-14
Companies Involved
Disney Channel
Tuck

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