Description:
Disney and Build-A-Bear Workshop teamed up to promote the theatrical release of HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT. April 15th through May 15th, Build-A-Bear workshop offered exclusive access to the "Best of Both Worlds Concert" music video and a virtual guitar at Build-A-Bear.com when participants purchased $15 of merchandise. Also, through Build-A-Bear.com, fans were able to purchase HANNAH MONTANA/MILEY CYRUS CD and concert highlights DVD set for $12.
Partnership Opportunity:
HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT/Theatrical
Company:
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
April 2nd Quarter 2008
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-04-15
Companies Involved
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