Partnership:

HANNAH MONTANA THE MOVIE and BP

Description:
Walt Disney Studios Motion Pictures and BP teamed up to promote the theatrical release of HANNAH MONTANA THE MOVIE with the "A Litte Better" game. The campaign provided a scratch-and-win game card to consumers who presented a receipt for at least five gallons of gasoline to the store’s clerk at BP locations. The game’s prizes included film-related incentives such as autographed merchandise, CDs, DVDs and a trip for four to the movie’s premiere. Other rewards included $2,000 in BP gift cards, $500 store gift cards and a $5,000 cash prize. The program was advertised on the gas station’s pump toppers and outdoor signage. The promotion ran from March 4 to May 5, 2009.
Partnership Opportunity:
HANNAH MONTANA THE MOVIE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
BP /Automotive
Timing:
April 2nd Quarter 2009
Target:
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-04-20
Companies Involved
Tuck

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