Partnership:

HAPPY FEET and Pepperidge Farm

Description:
Pepperidge Farm and Warner Bros. partnered for the theatrical release of HAPPY FEET. Consumers who find the winning packages of Goldfish get premiere tickets and other prizes. Support includes Happy Feet-branded packages and retail displays, and ads in parent-focused publications. The grand prize is: a trip to the premiere of HAPPY FEET.
Partnership Opportunity:
HAPPY FEET/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Pepperidge Farm /CPG
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-09
Companies Involved
Tuck

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