Warner Bros. Pictures and Roche Pharmaceuticals teamed up to promote the theatrical release of HAPPY FEET. Roche is believed to be the first pharmaceutical company to ever tie in with a movie property. For its tie-in, Roche launched a national TV, print, online, in-theater and in-airport ad campaign called "Flu Facts" featuring the HAPPY FEET characters. It delivered educational messages about influenza prevention and treatment and directed consumers to a new Web site, www.fluFacts.com. Even though the campaign was not branded, the Web site contained a link to information on Roche''s anti-viral medication Tamiflu.