Partnership:

HAPPY FEET and Roche Pharmaceuticals

Description:
Warner Bros. Pictures and Roche Pharmaceuticals teamed up to promote the theatrical release of HAPPY FEET. Roche is believed to be the first pharmaceutical company to ever tie in with a movie property. For its tie-in, Roche launched a national TV, print, online, in-theater and in-airport ad campaign called "Flu Facts" featuring the HAPPY FEET characters. It delivered educational messages about influenza prevention and treatment and directed consumers to a new Web site, www.fluFacts.com. Even though the campaign was not branded, the Web site contained a link to information on Roche''s anti-viral medication Tamiflu.
Partnership Opportunity:
HAPPY FEET/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Roche Pharmaceuticals /Health & Beauty
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-20
Companies Involved
Tuck

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