Partnership:

Harlem Globetrotters and Baden Sports

Description:
The Harlem Globetrotters partnered with Baden Sports both to make Baden the official basketball of the Globetrotters and to launch the "It All Starts with a Ball" campaign. This joint campaign donated a Baden Globetrotters basketball to an organization in need for every replica game ball sold in-arena at a Globetrotters show or on the Globetrotters website between Jan. 29, 2019 and the end of the team's 2019 Fan Powered Tour of North America in April. Baden also provided the Globetrotters with their iconic red, white and blue basketballs for all promotional activities and games. Baden received traditional in-game assets and OOH marketing assets. Throughout the partnership, Baden and the Globetrotters worked on a joint retail licensing program to create new Globetrotter basketball products that were available to fans in retail stores.
Partnership Opportunity:
Harlem Globetrotters/Attractions
Partner/Category:
Baden Sports /Sporting Goods
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-29
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.