Warner Bros. Consumer Products partnered with aden + anais, baby essentials, for a line of Harry Potter-branded products.

The partnership consisted of the aden + anais Harry Potter™ Limited Edition Collection. The collection allowed fans of the Wizarding World to purchase limited edition branded products featuring designs charmed with metallic foil accents and inspired by iconic imagery from Hogwarts and beyond. Warner Bros. Consumer products collaborated on the product line that included swaddles, burpy bips, baby sleeping bags and blankets.

The aden + anais Harry Potter Limited Edition Collection featured four print designs inspired by The Wizarding World of Harry Potter iconography such as Snitch Dot, Invisibility Cloak, Hedwig and Hogwarts Grounds.