Description:
Warner Bros. Consumer Products partnered with Build-A-Bear Workshop on a collection celebrating HARRY POTTER.
The partnership consisted of a collection of Build-A-Bear stuffed animal offerings inspired by the Wizarding World of HARRY POTTER. It gave customers the chance to dress their bear in a HARRY POTTER Hogwarts House garb with themed robes from Gryffindor, Slytherin, Ravenclaw and Hufflepuff.
Partnership Opportunity:
Harry Potter/Other
Company:
Warner Bros. Consumer Products
Partner/Category:
Build-A-Bear /Other
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2020-09-01
Companies Involved
Warner Bros. Consumer Products
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