Partnership:

HARRY POTTER AND THE HALF BLOOD PRINCE and Fandango

Description:
Warner Bros. Pictures and Fandango teamed up to promote HARRY POTTER AND THE HALF BLOOD PRINCE with a digital music giveaway. Consumers who purchased advance tickets for HARRY POTTER AND THE HALF BLOOD PRINCE received a free iTunes download of "Friends and Love" from the film''s soundtrack. An iTunes download code was emailed to them within 24 hours of their movie ticket purchase. The offer was valid through July 27, 2009 and the download code expired on September 4, 2009.
Partnership Opportunity:
HARRY POTTER AND THE HALF BLOOD PRINCE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Fandango /Retail
Timing:
July 3rd Quarter 2009
Target:
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-07-17
Companies Involved
Tuck

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