Description:
Warner Bros. Pictures, Coca-Cola and Reading is Fundamental partnered to promote HARRY POTTER. The partnership included a program to encourage kids to read.
Partnership Opportunity:
HARRY POTTER AND THE SORCERER'S STONE/Theatrical
Company:
Partner/Category:
The Coca-Cola Company /CPG
Timing:
November 4th Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-23
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
