Hasbro, Inc. teamed up with Amazon to bring a shop with Hasbro items exclusively available on Amazon to San Diego Comic Con 2018. The San Diego Comic-Con 2018 Hasbro Shop offered unique merchandise to Hasbro fans, including Transformers shirts and figures. The promotion had a prominent placement at the event and featured major Hasbro brands such as Blastoff, Repugnus, Punch/Counterpunch, Generations and Bumblebee shirts only found through Amazon. The store was open for the duration of Comic Con from July 19 through July 22, 2018.