Partnership:

Hasbro and Fornite

Description:

Hasbro and Epic Games partnered together to release a new themed skin in the popular game Fortnite.

In celebration of the in-game collaboration, Hasbro and Epic Games teamed up again to create a Fortnite x G.I. Joe Snake Eyes Zero Point Ediition exclusive to Hasbro Pulse shopper in North America.

The Snake Eye's Fortnite skin was avaible for 1800 V-Bucks (the in-game Fortnite currency) in the item shop, while fans of the Fortnite x G.I. Joe Snake Eye partnership could buy the six inch action figure online at Hasbro Pulse.

Partnership Opportunity:
Hasbro/Toys
Company:
Epic Games
Partner/Category:
Fornite /Gaming & Esports
Timing:
February 1st Quarter 2021
Target:
Male
Kids (6-11)
Tweens
Teens
Promotional Elements:
AR / VR
Branded Content
Collectible
In-Store / Retail
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
Created On:
2021-02-03
Last Modified on:
2021-02-17
Companies Involved
Epic Games
Tuck

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