Partnership:

HBO Max's THE SEX LIVES OF COLLEGE GIRLS and Graduate Hotels

Description:

Graduate Hotels teamed up with HBO Max to celebrate the premiere of THE SEX LIVES OF COLLEGE GIRLS.

In honor of the premiere, Graduate Hotels held an exclusive event, A Graduate Night In, at select Graduate Hotel locations around the US. At each event, there was a screening of the first three episodes of the HBO Max show. Guests came dressed in their pajama party best, ready for a night filled with laughs, snacks, and good company. The first 50 guests at each party were given an awesome swag bag. The event had friends from Glow Recipe, Invisibobble, Liquid IV, SmartSweets, LesserEvil, and Mighty Gum too! Those who were interested in attending could check which locations would be hosting an event and RSVP here.

To make these events truly Fun to the MAX, Graduate Hotels hosted the Sex Lives of College Girls Sweepstakes, where they gave away a four-day/three-night Graduate Hotel stay to one lucky winner and a guest of their choosing at the Graduate Hotel U.S. location of their choosing. The winner also received a year's supply of Sperry Shoes and a Glow Recipe Vault Box. One first-prize winner was awarded 12 pairs of Sperry’s shoes and 30 second-prize winners were awarded one pair of Sperry’s shoes. Entries could be made throughout November and December 2021 here.

Partnership Opportunity:
HBO Max's THE SEX LIVES OF COLLEGE GIRLS/Streaming
Partner/Category:
Graduate Hotels /Travel
Timing:
4th Quarter 2021
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-28
Last Modified on:
2022-03-29
Companies Involved
Tuck

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