To give people a release from smart tech, and access to better nights out, Heineken partnered with Boston-based streetwear curators Bodega and European mobile innovator, Human Mobile Devices (HMD) to create the Boring Phone.

The limited run of ‘dumb’ phones - specifically designed to have reduced tech capabilities - has been created to encourage people to enjoy better real-life connections on nights out by disconnecting from their smartphones.

The phone’s transparent casing and holographic stickers draw inspiration from Gen Z’s love of Newtro fashion and design and are reminiscent of mobile phones of the early 2000s. With modern-day frills removed, the phone is unable to download social media or other apps that take away from being present. It also has a handy week of standby time and up to 20 hours of talk time.

Heineken® and Bodega will unveil The Boring Phone at Milan Design Week on Thursday 18th April, with a party hosted by the collaborators. Following this, devices will be given away to revellers around the world, so they can disconnect, reclaim quality time with friends, family and loved ones, and dial up their nights out. An app that will turn smartphones boring will also be launched in June to give those who don’t manage to get their hands on a physical device the Boring Phone experience.