Partnership:

Heinz and Absolut Vodka

Description:

As a tribute to Gigi Hadid‘s TikTok-famous pasta recipe, Heinz and Absolut Vodka joined forces to debut the perfect sauce for your next Italian dinner night.

The Heinz x Absolut Tomato Vodka Pasta Sauce is the ideal treat for Pasta alla Vodka fanatics, making your cooking experience smooth from start to finish. Heinz’s 150-year expertise in tomato-based sauce production is evident inside the product, while Absolut’s decadent vodka enhances every ingredient that flourishes with flavor.

The jarred condiment was made with enchanting aromas set free once the cooking process begins. Combining rich tomato, basil, and cheese, the sauce includes pure Absolut Vodka that evaporates once exposed to heat, injecting an explosive taste into every bite.

The product was available for pre-order via the Heinz website and in-store at UK Waitrose locations in April.

Partnership Opportunity:
Heinz/CPG
Partner/Category:
Absolut Vodka /Beverages
Timing:
April 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-03-23
Last Modified on:
2023-03-30
Companies Involved
Tuck

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