Partnership:

Heinz and Call of Duty: Warzone Pacific

Description:

Heinz and Activision have partnered to promote "Call of Duty: Warzone Pacific" by giving gamers an in-game break with “Heinz Hidden Spots.

Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A 30-second spot showing a player biting into a burger points out that eating during an online match is a recipe for disaster since the distraction is likely to get your character killed. The ad revealed that Heinz has tapped top streamers to reveal the best spots to snack safely on the new Caldera map, which launched on Dec. 9.

During the Heinz sponsored livestreams on Twitch and YouTube, players got burgers and fries that they ate with a custom bottle of Heinz while visiting the hidden spots across the new map.


Partnership Opportunity:
Heinz/CPG
Partner/Category:
Call of Duty: Warzone Pacific /Gaming & Esports
Timing:
December 4th Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Influencers / Brand Ambassadors
In-Game / In-App Integration
Livestream / Virtual Event
Online
Social Media
Created On:
2022-01-13
Last Modified on:
2022-01-18
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.