Heinz and Activision have partnered to promote "Call of Duty: Warzone Pacific" by giving gamers an in-game break with “Heinz Hidden Spots.
Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A 30-second spot showing a player biting into a burger points out that eating during an online match is a recipe for disaster since the distraction is likely to get your character killed. The ad revealed that Heinz has tapped top streamers to reveal the best spots to snack safely on the new Caldera map, which launched on Dec. 9.
During the Heinz sponsored livestreams on Twitch and YouTube, players got burgers and fries that they ate with a custom bottle of Heinz while visiting the hidden spots across the new map.
Female
Teens
Adults
Event / Activation / Experiential
In-Game / In-App Integration
Livestream / Virtual Event
Online
Social Media
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