Partnership:

HEINZ and thredUP

Description:

HEINZ launched a first-of-its-kind fashion collection of thrifted clothes with ketchup stains, in partnership with thredUP, one of the world's largest online resale platforms.

The HEINZ Vintage Drip collection, sourced from and available exclusively on thredUP, features 157 secondhand streetwear and designer pieces, each with a unique HEINZ ketchup stain. Because when it's HEINZ, it's not a stain, it's a statement.

HEINZ Vintage Drip was available exclusively at thredUP.com/HEINZ with 100% of proceeds going to Rise Against Hunger in support of global hunger relief. Intentionally designed to be inclusive across size and gender, sizes range from XXS - XXL. Fans who couldn't get their hands on a piece from the first drop that launch on August 30th, 2022, had another chance on September 13, 2022, when more exclusive items were released.

Partnership Opportunity:
HEINZ/CPG
Partner/Category:
thredUP /Retail
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-08-31
Last Modified on:
2022-09-06
Companies Involved
Tuck

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