Partnership:

HELLBOY II: THE GOLDEN ARMY and CraveOnline

Description:
Universal Studios Home Entertainment and CraveOnline Media teamed up to promote HELLBOY II: THE GOLDEN ARMY with a sweepstakes. Contestants entered by registering online at www.CraveOnline.com/hellboy2sweeps. All winners were randomly selected. One Grand Prize winner received a trip for two to have lunch with Guillermo del Toro, the writer and director of HELLBOY II: THE GOLDEN ARMY. Three First Prize winners received a HELLBOY II Blu-ray Gift Set and HELLBOY II Lenticular signed by Guillermo del Toro. Five Second Prize winners received a HELLBOY II Lenticular signed by Guillermo del Toro. The sweepstakes began November 19, 2008 and ended November 30, 2008. The promotion was supplemented by a live webchat with Guillermo Del Toro on November 23, 2008.
Partnership Opportunity:
HELLBOY II: THE GOLDEN ARMY/Home Entertainment
Partner/Category:
CraveOnline /Online
Timing:
November 4th Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-20
Companies Involved
Tuck

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