NBC Universal and Sprint teamed up to promote HEROES with the HEROES Insider Interactive SMS Sweepstakes. Contestants entered online at http://www.nbc.com/Heroes/sprint/sweepstakes/ or by text messaging HPLAY to 62288. Contestants could enter a maximum of once per week and a maximum of six times during the entire promotional period. One Grand Prize winner was selected by a random drawing and received $5000. The sweepstakes began November 10, 2008 and ended December 22, 2008. Promotional elements include exclusive HEROES mobile content available to Sprint customers.