Description:
Hersheypark, the amusement park in Pennsylvania, partnered with Pepsi on an exciting in-park activation.
The partnership consisted of Pepsi collaborating with Hersheypark for a branded experiential activation. The activation, Pepsi Pop Star, consisted of dance pods that allowed park-goers to unlock their inner popstar.
The activation opened July 30 and was created in collaboration with design agency Jam3.
Partnership Opportunity:
Hersheypark/Attractions
Partner/Category:
Pepsi /Beverages
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Other
Created On:
2021-07-30
Last Modified on:
2021-08-09
Companies Involved
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