Description:
Hershey's teamed up with Yuengling for its first beer collaboration.Yuengling released a limited-edition chocolate-infused beer throughout the US. The Yuengling Hershey's Chocolate Porter combines Yungling's 200-year-old dark brewed porter recipe with Hershey's Chocolate.
Consumers were able to buy the limited-edition beer at select bars and restaurants in more than a dozen US states.
Partnership Opportunity:
Hershey's/CPG
Company:
The Hershey Company
Partner/Category:
Yuengling /Beverages
Timing:
October 4th Quarter 2019
Target:
Male
Female
Adults
Adults 25-34
Adults 18-24
Female
Adults
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Other
Premiums / Giveaways
In-Store / Retail
Licensed Product
Other
Premiums / Giveaways
Media Elements:
Mobile
Online
Other
Signage
Social Media
Online
Other
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
The Hershey Company
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